Hop On Board: 2 must have tools for Local Businesses
Lily Tomlin once said: “The road to Success is always under construction”.
So never forget your goals, never stop aiming high, even higher than you would ever dare.
40 years ago, the idea of e-commerce emerged, and the race started towards gaining national and international visibility. But it was large businesses that joined at the beginning. With time things became easier and e-commerce became the new reality. Slowly small businesses entered the game. But not everyone did so, especially local businesses and more specifically those in developing or third-world Nations.
Today and after the Covid pandemic almost everything shifted towards online presence, no matter how small the business scale is.
From where we stand, there is no going back, it’s hopping on that train or staying behind! No other options are viable.
Don’t get overwhelmed! It’s as easy as eating a piece of cake, you just need to follow these 2 simple steps:
1- Social Media
We can no longer underestimate the power of social media. It is your magic wand in the present and the future. Social media platforms help increase your brand awareness; it is the very specific place where you can target potential customers for you local businesses. You can build your brand’s awareness by partnering with influencers that can help you build your brand’s credibility and therefore influence consumers decisions. Another way would be to promote your content on various channels.
As the number of social media users is constantly growing, the positive impact that it might have on your business is worth investing in. It will be a new way to boost your sales, as it will help you fetch your potential audience, and make your products and services available and accessible wherever and whenever you decide, and that is efficient for your business. Many social media platforms are available, Facebook, Instagram, Twitter, and you can choose the one that serves your business the most
So, whether you plan on mastering social media or handing the job over to a third party,
today social media is a must.
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2- Think-Ahead
Always think-ahead! Every step you take needs thinking, every feedback you get is worth thinking of. Think of what your customers need, what they want and what they expect from you. Try hard to learn as much as you can about your customers because this is what will guide you through your business decisions. Focus on your customers experience and adapt accordingly, while keeping in mind that people expect you to practice social customer care, so tackle this facet with caution. Think of what’s next or what could you bring more, as strategical thinking is what will make you unique. The challenges you take are what will make your product or service special, sometimes risk taking is crucial to progress. Always think of investing in yourself and your business. Just don’t stagnate!
One last thing before you go!
Join the race, invest in social media and think-ahead.
Remember there will always be the first step and then the other small steps and there you go; you can look back to your beautiful achievements and admire them.
PS: Don’t forget to Support local businesses yourself!
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