Support & Love: Lebanese local businesses

Despite the massive economic and financial crisis that Lebanon is going through, this crisis was beneficial in some aspects. Small businesses began to emerge in the Lebanese market. The skyrocketing prices of goods and services drove shops, malls, and commercial institutions to opt for local produce. We, Lebanese People, our duty is to support our Lebanese local businesses now.

Here some few tips that can help the process:

1- Social media presence:

In an increasingly globalized world depending on social media, it becomes pivotal for local businesses to have a social media presence. Moreover, to utilize their marketing strategies in a more expanded context. Modern marketing models depend on the increased exposure provided by social media platforms. They also help in allowing the greatest possible viewing numbers because of the utility and availability of platforms such as Facebook, Instagram, and WhatsApp.

2- Maintaining a reasonable margin of profits:

Given the economic recession that Lebanon faces, businesses’ owners must upgrade their margin of profit whereby they managing a reasonable revenue to keep them afloat. At the same time, they have to provide competitive prices given the immense financial disaster we’re going through. As a result, this would attract a greater number of customers.

3- Reviving local consumption

We, Lebanese people, play a huge role in supporting our local businesses. First, when we consider trying them over the imported product that we always buy. we should consider giving them a chance, in this crisis some of them have appeared to be better than the imported ones. Second, when we spread the word about it. Since local businesses have been in the dark for so long, telling our friends or families about a local product that we liked, will definitely help.

4- Crowdfunding

Lebanese people have value in themselves, and can use their talents to revive that sector. One way that can be achieved is through organizing community funds, better known as crowdfunding. In fact, such a tool would help amass the needed resources to help small enterprises, and the contributions are not exclusively of fiscal nature. Rather, they will be providing all elements that are as equally necessary to small business as actual money. Thus, Lebanese people can put their famous talents to use. You can know more about crowdfunding by clicking on the link below:

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Supporting our local businesses can help in reducing the crisis we are living and boosting the economic. Furthermore, we should give them a chance to prove themselves, so we can become dependent on our own products instead of always importing from other countries, and maybe just maybe other countries might start buying our proudly Lebanese made products!