The Lebanese Market! What’s the next step for it to evolve?
“Made in Lebanon” … Aren’t we all looking to see our leading industries manufacturing different products and exporting them abroad? How will our Lebanese businesses be able to grow and become competitive at an international market? How can the Lebanese people help in this evolution?
The last two years were a bit difficult on both political and economical levels in Lebanon. Industries were affected and most businesses got inactivated. The situation did not play in favor of the Lebanese businesses. Yet, we took the time to put up a plan in place for the Businesses to move forward amid this situation.
Get the big picture:
1. each one of us should
- step back
- watch for a certain time
- plan
- move forward
2. we should always remember that we do have unique products and creative services.
First of all, they can be easily reached out by a new whole market or even they can be reached out by the help of the expats.
Moreover, The Lebanese Diaspora knows by heart all of our products, services and can market them easily.
How can we start?
Every business nowadays, should start working on its digital platform from all levels of SME Businesses of all sizes. All our products should be available to be a single click away.
Following a good marketing strategy containing three main factors that include:
- Social Media
- Email platforms
- and Web Marketing,
these being the three key factors that can sum up every business overview.
Finally, we should always think, that one will always start small to expand later and that will be the main objective to grow a business, not to forget we should study the market, test and error and then proceed. We sometimes need to take risk, we will fail or gain, but we will always remember that from each experience, we learn and progress in life.
