Think Smart: Shop Local!

With a pandemic shutting down the country for months and an economic crisis worsening the situation even more, it has become overly apparent how these past years have drastically impacted local economies. From people losing their jobs to businesses closing for good, we’ve all seen our community struggle. There is no doubt that the small independent bookshops, florists, jewelers, and boutiques in our country need our support. Therefore, supporting them is very important, and there are many was to do it. In this article, we will discuss three of many ways to support small local businesses.

Shop Local

That’s right. The first step to take is to actually start buying. So, check websites and local Facebook or next-door groups to find out who is offering what. You can also make sure your money goes into the pockets of small businesses for family and friends that have birthdays coming up in the next few months. And if you don’t want to choose a specific item, many local firms are offering gift cards.

Engage with them Online

Small business owners have to be creative in terms of marketing their products or services. However, they don’t have the kind of advertising budget a big business does. So, they are likely trying to be authentic and original on their social media channels such as Facebook and Instagram. This is why you can help them boost their numbers by liking their pages, following them, sharing their posts, interacting with a poll question, or participating in their contests online.

Write them Reviews

Word of mouth is probably the best way to bring in new customers. In fact, positive reviews let potential customers see that a business is legitimate and endorsed by real people who have benefited from a product or service. It would also mean the world to a small business owner when someone has had a good experience working with them or loves something that they’ve made. Saying that in a review or a comment on social media doesn’t only help with audience reach, but it also just makes their day, and gives them the motivation to keep going in these difficult times.

Now that you have some tips to support local businesses, it’s time to put them to good use!!!

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